Search Engine Optimization (SEO) and website accessibility are not the same thing. There are different rules to follow, different audiences to target, and different ways to test the effectiveness of each. Optimizing your website for search engine bots does not mean it will be automatically accessible to real people too. Some SEO practices may even hurt your website's accessibility. However, it is not all bad news. There are some areas where the two worlds overlap. If you have a limited budget and/or timeframe for a project, targeting these five areas may simultaneously boost both SEO and website accessibility.
DrupalCorn CampSep 27, 2018
Finding the place where accessibility and SEO happily co-exist (extended version)
Exploring five areas where SEO and accessibility overlap to boost discoverability and inclusion, in this extended conference session.
talkAccessibilityCMSSEO