Search Engine Optimization (SEO) and website accessibility are not the same thing. There are different rules to follow, different audiences to target, and different ways to test the effectiveness of each. Optimizing your website for search engine bots does not mean it will be automatically accessible to real people too. Some SEO practices may even hurt your website's accessibility. However, there are areas where the two worlds overlap. If you have a limited budget or timeframe for a project, targeting these overlapping areas may simultaneously boost both SEO and website accessibility.
#a11yTO ConfOct 15, 2018
Finding the place where accessibility and SEO happily co-exist
Exploring the natural intersection of SEO and accessibility, where better discoverability and more inclusive experiences reinforce each other.
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